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  • Writer's pictureBracy Wilson

Bounce Rates Can Knock You Out of Your Next Email Campaign...But You Can Fight Back.

Updated: May 13, 2023

In the world of email marketing, success hinges on the ability to engage subscribers and drive desired actions. However, one of the significant challenges that marketers often face is dealing with complicated bounce rates - what we like to call, 'Bounce Rate Bullies'.


Bounce rates occur when an email fails to reach its intended recipient's inbox, posing a hurdle to effective communication and impacting campaign performance. In this article, we will delve into the concept of bounce rates, explore their different types, identify common causes, and provide actionable strategies to overcome them.



What are Bounce Rates?

Bounce rates in email marketing refer to the percentage of emails that do not successfully land in recipients' inboxes. Instead, they "bounce" back, either undelivered or rejected. Bounces can be classified into two primary categories: hard bounces and soft bounces.

  • Hard Bounces: These occur when an email fails to reach its destination due to permanent reasons such as invalid or non-existent email addresses. Hard bounces typically indicate a systemic issue and should be removed from your mailing list to maintain its health and reputation.

  • Soft Bounces: Unlike hard bounces, soft bounces are temporary delivery failures that can be caused by various factors. Common reasons include a full mailbox, a temporary issue with the recipient's email server, or the email being too large to deliver. Soft bounces should be monitored, as persistent soft bounces may eventually turn into hard bounces.

Causes of Bounce Rates:

Understanding the underlying causes of bounce rates is essential to address and minimize their impact. Here are some common reasons for email bounces:

  • Invalid or Mistyped Email Addresses: Accidental typos or outdated email addresses can result in hard bounces. Regularly validate and clean your email lists to eliminate such errors.

  • Overly Aggressive Spam Filters: Strict spam filters can mistakenly categorize legitimate emails as spam, leading to a high rate of soft bounces. Avoid spam trigger words, optimize your email structure, and encourage subscribers to add your address to their contacts or whitelist.

  • Technical Issues: Server problems, network failures, or software glitches can cause temporary delivery failures. Monitor your email delivery infrastructure and promptly address any technical issues.

  • Reputation and Sender Score: If your sender reputation or IP address has been flagged as untrustworthy, emails may bounce more frequently. Maintain a good sender reputation by adhering to email marketing best practices and avoiding spam complaints.

Bounce rates can significantly impact the effectiveness of email marketing campaigns, but they don't have to.


Big Net Marketing is Here to Help You Beat the Bounce Rate Bullies:

We've been there. Like you, we don't have money to waste that yields little results. We've bought the list, joined the platform, scrubbed the list, and STILL...suffered at the hands of the bounce rate bullies of the email service industry. It's costly, ineffective and WE know it...but it doesn't have to be that way.


Put simply, by knocking out the industry bounce rate bullies, Big Net Marketing can help you break the barriers currently keeping you from qualified leads - your true target audience - allowing you the opportunity to gain new customers that matter.


Here's how it works:


1) YOU define your target audience and we determine how many business contacts fit your criteria


2) Big Net imports this data into our proprietary email system so we can email your target audience directly from YOUR email address with simple and strategic content marketing FROM YOU, and...


3) The responses come straight back to YOUR company inbox - YOU own the list, which means YOU'RE in control


And speaking of control - you don’t have to worry about exceeding the bounce rate and getting LOCKED OUT of your OWN email campaign. With Big Net Marketing, you beat the bounce rate bullies so you don’t have to tolerate the 'policies that paralyze' - you are ALWAYS free to market your products and services to your own list.


Let Big Net Marketing help you break through the B2B barriers keeping you from new growth and revenue.


Just fill out our target audience qualification form and we’ll prepare your customized email marketing proposal, so we can work together to grow your business.




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