Email marketing has long been a powerful tool for businesses to connect with their audience, drive sales, and build customer relationships. However, the success of an email marketing campaign heavily depends on the reliability of the chosen email marketing service provider (ESP).
While ESPs offer valuable features to optimize campaign performance, most all providers have stringent policies that may result in campaign suspension if bounce rates exceed certain thresholds. In this post, we highlight some of the leading companies in the space that will knock you out and lock you out of your own email campaign. Let's take a look:
The Policies and Results of Market Leading Bounce Rate Bullies
The companies listed below are market leaders in Bounce Rate Bullying, listing their current bounce rate policies and the consequences if you cross them. Utilize them at your own risk.
ACTIVE CAMPAIGN POLICY:
If you receive a high bounce rate for your campaign(s) that is a sign that you may not have direct permission to send to your subscribers or the process in which you requested / gathered subscribers does not fit our policies or industry standards.
ACTIVE CAMPAIGN RESULTS:
AMAZON SES POLICY:
The bounce rate for your account should remain below 5%. If the bounce rate for your account exceeds 10%, they might temporarily pause your account's ability to send email.
AMAZON SES RESULTS:
They will likely temporarily pause your account's ability to send email.
CONSTANT CONTACT POLICY:
Unacceptable amount of spam complaints or bounces, Constant Contact may end the staging and stop the mailing altogether.
CONSTANT CONTACT RESULTS:
CONVERT KIT POLICY:
Elevated bounce, complaint or unsubscribe rates may result in manual review, suspension, or termination of the account.
CONVERT KIT RESULTS:
HUB SPOT POLICY:
The deliverability protection system detects excessive hard bounces, unsubscribes, spam reports, blocklisting, or abuse complaints. Your account will be suspended if you exceed the limits detailed below...HubSpot's hard bounce limit is 5%.
HUB SPOT RESULTS:
Your account will be suspended if you exceed 5%.
KEAP POLICY:
Unlike spam complaint rates, there is currently no agreed upon industry standard rate when it comes to invalid hard bounces. At Keap, they consider anything over 5% per email provider as excessive and at risk for being contacted by our Email Compliance Team.
KEAP RESULTS:
At risk for being contacted by Email Compliance Team.
KLAVIYO POLICY:
If you continue to send campaigns with high hard bounce rates, your sending reputation will be negatively impacted and you will be removed from Klaviyo.
KLAVIYO RESULTS:
you will be removed from Klaviyo.
MAILER LITE POLICY:
They reserve the right to suspend your account immediately and start investigating your activity if your campaigns have high percentage of spam complaints (more than 0.2%), bounces (more than 5%), unsubscribes (more than 1%) or very small open rate (less than 3%).
MAILER LITE RESULTS:
We reserve the right to suspend your account immediately and start investigating.
MOOSEND POLICY:
Moosend’s Anti Spam Policy states that your hard bounce rate must be lower than 3%, or otherwise, you are risking in getting your account suspended or even terminated.
MOOSEND KIT RESULTS:
...risking in getting your account suspended or even terminated.
OMNISEND POLICY:
“Removed” rate is a sum of bounce, complaint and unsubscribe rate. Higher levels of complaints and/or bounces will result in accounts being marked as spamming, locked, and/or terminated.
OMNISEND RESULTS:
accounts being marked as spamming, locked, and/or terminated.
SEND IN BLUE POLICY:
Accounts being marked as spamming, locked, and/or terminated.
SEND IN BLUE RESULTS:
... your marketing platform (Campaigns) can be suspended.
ZOHO POLICY:
The hard bounce rates should be under 5% and spam complaint rates should be less than 0.1%. Similarly, the unsubscribe count should not be greater than the click rate and the maximum count for spam trap hit / un-justified complaint is 1. In the event that your email campaign exceeds the threshold(s) mentioned above, Zoho reserves the right to terminate your user account without any prior notification.
ZOHO RESULTS:
Zoho reserves the right to terminate your user account without any prior notification.
The Bounce Rate Policies and Results of Your Anti-Bullying Leader
BIG NET MARKETING POLICY:
Big Net Marketing will never lock you out of your campaign for exceeding a bounce rate percentage because our system has you covered.
BIG NET MARKETING RESULTS:
You beat the bounce rate bullies. You reach your key decision makers - EVERY time.
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