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  • Writer's pictureBracy Wilson

The Big Net Email Strategy: K.I.S.S. Your Prospects with Simple, Clean and Clear Email Messages

Updated: May 19, 2023

Do you remember when email platforms allow for newsletters and pictures and articles and sub-articles and more pictures and headers and…..? You get the point.

Decision makers are already so inundated with information and emails, they don’t want to see that in an email. You can encourage them to go to your website and they can browse and review your articles and case studies and pictures instead of that filling up their inbox. This old strategy may still work for marketers, but that’s not what we recommend at Big Net Marketing.

We Are All About Black and White Marketing Emails

Yup. That's right. The ones that consist of a white background with black text. You may have a picture embedded or a link or attachment, but nothing more. That’s just the way we roll.

If you want to add something else to your email, let us know and we would be happy to review. We are open to trying new things, but we can tell you that we are reaching decision makers, and decision makers want to review your offer quickly and will decide in seconds.

Here’s an real life case study of prospect response we got back from one our simple, clean and clear message (Names have been redacted for privacy.)

From: Ken Sent: Tuesday, March 28, 2023 10:22 AM To: Mary Chaplin <> Subject: RE: We do EV Charging stations.

Hi, Bracy-

We don’t really have a need for this ourselves, as we lend at the wholesale level. Placement of this particular trade would fall downstream from us.

However, if I hear the subject come up you guys will be top of mind b/c:

You’re local

Your pitch was bottom line, to the point and not rife with false niceties that aren’t’ worth reading.

Thanks and best of luck in the meantime…

Ken | Senior Vice President

__________________, LLC Phone: 214. | Fax 972.

From: Mary Chaplin <> Sent: Tuesday, March 28, 2023 10:15 AM To: Ken ___________<> Subject: We do EV Charging stations.

Ken, We do EV Charging stations. Schedule a call with us here: Mary Chaplin Sales at American Charging 972-633-3700 Dallas, Texas


We can help you develop your simple, clean and clear message that gets to the bottom line so that decision makers feel good about your offer and are willing to go with you because they like you. And when they like you, they trust you.

K.I.S.S. your prospects by Keeping it simple silly!

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